Sponsorship for grassroots & non-league football

Your next sponsor could be around the corner.

Terrace Clubs finds local businesses that fit your club, builds the pitch, and manages the relationship from first conversation to signed agreement — so your committee runs the club, not a sales pipeline.

RESEARCH OUTREACH NEGOTIATION AGREEMENT
Team news

Sponsorship isn't the problem.
Asking for it is.

Local businesses sponsor clubs all the time — but someone has to identify them, make the case, and follow up until a chairman signs. That's a full job on its own, and most committees are already stretched thin.

No time

It sits at the bottom of the list

Committees are volunteers running fixtures, pitches and finances. Sponsorship outreach gets pushed to "next month" every month.

No pitch

The ask is never made properly

A text to a mate who owns a shop isn't a sponsorship pitch. Local businesses respond to a proper case for what they get back.

No follow-up

Deals stall and quietly die

An interested sponsor who doesn't hear back in two weeks moves on. Closing a deal takes structured, persistent follow-through.

What a campaign looks like

Built on a real process, not guesswork

We're publishing real numbers as campaigns close. Until then, here's the shape a typical search-to-signature campaign follows.

Illustrative example
From prospect list to signed sponsor
20–30
Businesses researched
12–18
Approached directly
3–6
Meetings held
1
Sponsor signed
This is a working estimate of campaign shape, not a specific club's result. Real, named case studies will replace this as campaigns complete.
More than a shirt sponsor

Your club has more to sell than the badge

Shirt sponsorship is the easiest place to start — but it's rarely the only asset a local business would pay for.

First-team shirt Training kit Matchday sponsor Pitchside boards Stand sponsorship Player of the match Social media sponsor Women's & academy teams Programme & newsletter
The process

The line-up

Five positions, one job each — from the keeper starting play to the striker finishing it.

5 ACTIVATE 4 SIGN 3 NEGOTIATE 2 APPROACH 1 SCOUT
1
Goalkeeper
Scout
Identify local businesses that actually fit your club — by size, location and existing sponsorship habits.
2
Defence
Approach
Build the sponsorship proposition and start the conversation with a proper pitch, not a cold email.
3
Midfield
Negotiate
Agree value, assets and expectations on both sides before anything is signed.
4
Attack
Sign
Get the agreement over the line — contract, terms and timeline all clear.
5
Striker
Activate
Make sure the sponsor actually gets what they signed up for, so they renew next season.
Why Terrace Clubs

Sponsorship experience, not a sales script

Terrace Clubs is run off the back of real sponsor outreach for a national medical association — the same approach, brought to grassroots football.

01

Direct experience securing sponsors for a national organisation, not a theory course.

02

We only approach businesses with a genuine local or community reason to sponsor your club.

03

You keep the relationship. We hand over a signed sponsor, not a black box.

04

No success fee unless there's a deal on the table worth signing.

Pricing

Simple, and fair when it works

A small fixed fee to get the search and outreach moving, then a share of what we bring in — so our incentive is the same as yours: a good deal, signed.

Scout
Research & Outreach
£195 fixed

We build your sponsorship proposition, identify 15–25 suitable local businesses, and run the outreach campaign.

  • Sponsorship one-pager for your club
  • 15–25 targeted local businesses
  • Outreach campaign run on your behalf
  • Weekly progress update

Are you a local business?

Sponsor a club your customers already care about. Tell us your industry and budget, and we'll match you with a club nearby.

Register your interest →
Get started

Let's get your club a sponsor worth having

Tell us your club's league, location, and what you're currently missing — we'll come back with a straight answer on whether we can help.

Email us directly

Include your club name, league, and rough location — we'll reply with next steps within a few days.